SENIOR AND LEAD PRODUCT DESIGNER
A hands-on product designer making complex software feel
10+ years designing complex B2B products, from 0-to-1 platforms to design systems. Most recently order management at Qu, and POS and inventory at Lightspeed and Upserve.
● OPEN TO PRODUCT DESIGN ROLES · REMOTE
Impact across 10+ years
40+
features shipped across 4 products I led
40%
faster task creation with an AI feature I led
−30%
duplicate customer records across 500K+ users
90%
adoption of barcode scanning after launch
+15%
sign-ups from a redesigned onboarding
Selected work
QU · APP REDESIGN
Notify
From a static data screen to an analytics app operators act on, with clear states for partial, unavailable and merged legacy data. Validated with Shake Shack stakeholders.
LIGHTSPEED RETAIL (X-SERIES) · DATA QUALITY
Merge Duplicates
Cleaning up customer data that was causing billing errors and broken loyalty programs.
UPSERVE · MOBILE APP
Inventory scanning
Replacing hand-typed deliveries with phone-camera barcode scanning.
Kind words
From the people I've built products with.
Joao is the rare designer who bridges elite visual craft with next-gen speed. By seamlessly integrating AI tools into his workflow, he delivers production-ready designs in record time without compromising quality. Absolute force multiplier on any tech team.
One of Joao's greatest strengths is his curiosity. He consistently asks insightful questions to understand the ‘why’ behind every request, so the solutions he designs truly meet user needs.
Joao stands out for combining designs that prioritize users with a solid understanding of business objectives. He turned complicated user experiences into smooth, effective designs that greatly improved our product.
About
I make the hard calls visible: what we build first, what we cut,
and why.
01
Systems, not one-off screens
Co-created Qu's first Global Design System, adopted by Enterprise Intelligence, Notify and Qu Order Management, and built Volt at EOS.
02
Close to the people on the floor
I start with operators, support teams and enterprise customers before I open Figma.
03
Scoped with engineering, not handed to them
Hard constraints like offline mode, legacy data and rush hour speed shape the design from day one. Lately I prototype straight from PRDs with Claude.
Before product design, I spent years in branding and signage in Brazil and the US, and before that I studied civil engineering.
I still work like both: structure first, then craft, and when it fits, a little joy.
© 2026 Joao Medeiros