Hi, I'm Joao

Transforming pixels into experiences that not only look good but feel right, and of course, human.

Eight years ago, I found myself at a crossroads in my career. For as long as I could remember, I had been immersed in the world of visual design. With a deep passion for the tech world, it was only natural that I found myself at the intersection of design and technology.

Yet, as I delved deeper into my career, a growing sense of restlessness took hold. I became increasingly drawn to the human aspect of design, fascinated by how people interacted with products. I guess you could say I got a case of the design bug 🪲, wanting to dive deeper into understanding how to make products that really resonate with users.

Now, I seamlessly blend my visual design expertise with my user experience design skills to craft digital experiences that deeply engage users.

In this journey from pixels to people, I've found my true calling — creating digital experiences that make a difference in people's lives. And I wouldn't have it any other way.

As a designer, I'm all about creating experiences that stick with you, that you can navigate with your eyes closed, and maybe even throw in a sprinkle of delight for good measure.

Outside of all things UX design, you can catch me exploring the great outdoors with my camera, tearing it up on the handball court 🤾‍♂️, jet-setting around, and soaking up everything new—places, cultures, and, of course, new faces.